This week I've been thinking about SEO - having just been learning more about it. It's absolutely fascinating because there are so many basics that you have to get right before your website can get even a chance of being picked up by search engines such as Google. Did you know for example that your "Title Tag" (the heading that appears at the top of your browser once your website has loaded) is absolutely critical, but so many of us forget about it! This is where you get the chance in a sentence to say exactly what your website does... so if you sell flower pots and your company is called Smith and Co., don't have "Smith and Co. as your Title tag - say something like "Flower pots, all sizes and made to order" then search engines can immediately see what you do. Of course if you're like me and haven't a clue how to make your website do that, you need to ask your lovely website designer to add it for you. It's apparently not difficult - but that's easy for me to say...
The other thing I discovered is a website (www.ranks.nl) that tells you if you've got your "keyword density" right (sounds uncomfortable). This is getting just the right number of keyword phrases on any page of your website. Too few and the search engines won't be able to match you to relevant searches, too many and you've "over-egged" it. The golden rule is 3 - 5% of your text should contain keyword phrases. So if you had 100 words on a page, there should be no more than 5 mentions.
See, simple really!
Karen McNulty
MarketingPlanWiz
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