We've just sent out our monthly newsletter (wiz e-articles, you can sign up here www.marketingplanwiz.co.uk ) where we've been talking about producing an Internet marketing plan for your business. When we were looking at promotion we listed the (now) usual internet marketing techniques such as blogs, podcasts, linking and so on, adding "affiliate marketing" as another item. Affiliate marketing is where somebody sells your product for you via their website and they receive an agreed commission to do so. The other way around as an affiliate you can work with a third party to add a link on your website and receive that commission. Popular affiliate schemes are run by Amazon and Ebay for example.
This got me thinking that it's so easy to name lots of different ways to reach your customers using the Internet today as we're so much more used to it, but what I forget is how powerful some of these methods can be.
Affiliate marketing I recently discovered (thanks to a really switched on chap called John Kirk whilst on a training course to top up my internet marketing skills) can be one of those powerful tools. I had previously thought of it in the context of an affiliate, wondering if it works and could you ever really get a good return? I realised that I should have been looking at from the other point of view, which is that ultimately it does two really important things...1. Drives traffic to your website and 2. As you only pay commission when you've made a sale you're not spending money up front, just a percentage of your sale proceeds. It actually is an incredibly low risk method of increasing visitors and sales!
Why not think about developing your own internet marketing plan, can affiliate marketing work for your business?
Karen McNulty
www.marketingplanwiz.co.uk
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