Having written last time on how great e-communications are, you know e-newsletters and pretty emails that land in your inbox? Then I thought that not all of them are good. It's easy for me to say as a marketing bod that this stuff is great because it saves us so much time and it's just so clever (for easily excited people like me anyway) but I get REALLY wound up with people sending me repeated emails that are (a) too full of text to inspire me to do anything but lie down and (b) they won't let me unsubscribe.
So is that really right - upset your customers (or random people whose email you happen to have) so much that they're driven to ranting on the phone - or worse in a blog? My thought today was that for every one customer that you upset they'll tell 20 other people.... imagine how the internet expands that millions of times!
I suppose in that case it's what goes around comes around. It doesn't put me off and it shouldn't put you off if you're a marketer as long as you do it right. The law (data protection) currently says that means that if they're a recent customer that's fair enough and if they've signed up (subscribed) that's fine, which if you think about covers quite a lot of people really.
Karen McNulty
MarketingPlanWiz
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