We're absolutely delighted that the CIM (Chartered Institute of Marketing) is now offering MarketingPlanWiz in their Marketing Shop. You can see us here.
I took us a while to get it placed with them but now we think that their visitors have an excellent choice and a clear offer for small businesses who need an easy-to-use plan for day to day reference. We were talking about targeted marketing in our Marketing Tips this month and this is another case in point.
There's often enough room in your marketplace for more than one of you if you have a clear customer profile. In the case of MarketingPlanWiz it was developed with small businesses in mind and that is still the case. If we tried to sell this as a corporate marketing management product it wouldn't be right.
On the subject of niche marketing, it's interesting to read other views on customer behaviour during a recession. This article from the marketing magazine website on marketing myths in a recession explains how trying to predict what our customers will do is not always what you might expect...
Karen McNulty
www.MarketingPlanWiz.co.uk
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