If you're not particularly creative but responsible for marketing your organisation, it can be difficult to constantly come up with new ideas to engage with your target audience.
Time to find out what day it is, or rather what interesting day is coming up. Cue seasonal marketing...
So it's January and you've done Christmas, but then in February we've got Valentine's day, March and April - Easter, Mother's day, May has two bank holidays and so on. Hooking up to one of our celebration events is an excellent way to kick start some creative thinking.
Can you tie in vouchers for any of these occasions? Or theme a discount or promotion around the event? Marks and Spencers came up with a gem in 2008 starting with Valentines day - dine in for £10.00. Brilliant! We're in the throes of credit crunch, we want a solution and with a bit of clever marketing "Your M & S" comes up with the right answer. It must have been good because others followed.
At the moment we really do have to work hard at making any offer attractive, so try this as a starting point.
Karen McNulty
www.MarketingPlanWiz.co.uk
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