I know it's nearly two weeks ago, but this is still fresh in my mind. Fay and I went to the Enterprise Nation Home Business Conference on 20th November and apart from meeting lots of like minded small businesses (with big plans to grow and good luck to us all), picked up some good marketing tips.First of all, keynote speaker on sales and marketing Doug Richards, now running School for StartUps, couldn't emphasise enough:
- Low cost and value for money marketing is good whether you're a small or large business
- That means that using social media is a good idea for most of us. I would add to that, you still need to make time for it but most social networks are free to join and use and if you don't participate you miss out being seen if nothing else
- Video, video and more video! It's so low cost and easy to use even a basic video camera and set up a free YouTube account. I'll add to that Google likes video (it owns YouTube), it adds interest to your website and being on YouTube gets you links to your website.
- The other thing about video on social networks is that quality isn't as important as content. So if you've got something to say, why not try video - far more interesting than text? You can add video to Facebook, link to video on Twitter and embed it in your website.
Karen McNulty
www.MarketingPlanWiz.co.uk
1 comment:
I was there as well and it was a fascinating day, mine was the doll that ended up on stage with Doug Richards.
http://hellodollymagazine.blogspot.com/
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