Last week I managed to attend the Technology for Marketing show at Earl's Court in London. There were some challenging moments queuing for some of the seminars which were over-subscribed but the keynote speakers were excellent. Tim Faircliff from Reuters struck a chord when he described how one of their managers out in the field recently used Twitter to send the latest news report instead of their own newswire service! It just shows how the way we send and receive news is really changing. From a PR viewpoint it's great that we can do everything at speed but also frightening the number of media now available to use/follow and recommend to customers.
The other things that I took away with me were to watch out for more mobile applications, particularly using gps, like Google's Latitude and keep on eye on the new music social network spotify.
There's certainly no danger of anything standing still in marketing.
Karen McNulty
www.marketingplanwiz.co.uk
Friday 6 March 2009
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