Are you tweeting for business yet?

It's very simple to do and at first seems a bit pointless! But the Twitter phenomenon has finally caught up with businesses. As social networks go, this one really is easy and as you've only got 140 characters to play with every time you post "what are you doing now?" - even we can manage it.

Interesting article in the Telegraph recently highlighting how we're using it as a cost effective communication tool and the amazing growth of Twitter in the UK.

Even if you don't use it to broadcast what you're up to, try following other people for a while to get a feel for what they're doing. A great way to see what the competition is up to or follow your favourite people. Stephen Fry is very popular...

Karen McNulty
MarketingPlanWiz

Technology for Marketing Show

Last week I managed to attend the Technology for Marketing show at Earl's Court in London. There were some challenging moments queuing for some of the seminars which were over-subscribed but the keynote speakers were excellent. Tim Faircliff from Reuters struck a chord when he described how one of their managers out in the field recently used Twitter to send the latest news report instead of their own newswire service! It just shows how the way we send and receive news is really changing. From a PR viewpoint it's great that we can do everything at speed but also frightening the number of media now available to use/follow and recommend to customers.

The other things that I took away with me were to watch out for more mobile applications, particularly using gps, like Google's Latitude and keep on eye on the new music social network spotify.

There's certainly no danger of anything standing still in marketing.

Karen McNulty
www.marketingplanwiz.co.uk